There are more than 1.4 billion results for ‘coffee shops’ on Google. The likelihood is that you’re nowhere near the top 100 pages of that Google search, so how can you be found organically online? The answer is simple… search engine optimisation (SEO).
33% of all Google searches see people click on one of the top three search results, meaning you can have your share of this 33% if you strategically use keywords related to your business.
Can you do SEO on a budget?
You certainly can. While there are countless businesses that specialise in SEO, there are also plenty of ways to succeed through DIY SEO. With countless resources available online, you may not be able to become an SEO expert, but you can certainly improve your SEO without having to outsource.
Why do coffee shops need to focus on SEO?
By failing to capture customers’ attention online, you are potentially missing out on a large number of visitors without even realising. Many coffee shops make the mistake of focusing their efforts only inside their shop, forgetting about the growing popularity of online searches to find places to go.
Think about how you would locate a coffee shop in a town you are not familiar with. For most of us, we would search on Google for nearby coffee shops. If there’s one thing we know for sure, it’s that coffee drinkers will search for coffee regularly, so it’s important to capture their attention in the ways they consume information.
When done correctly, you can use SEO keywords as a continuous referral of customers, growing your reputation, getting your messaging out and enticing new people into your coffee shop.