WhatsApp has launched ‘carts’; the new feature that allows customers to place orders easily. Many hospitality businesses have been utilising WhatsApp to communicate with customers, particularly to sell food and drink online throughout lockdowns. The carts feature has streamlined operations, combining online food and drink ordering with personalised communication.
What is the WhatsApp Carts feature?
Carts enable hospitality businesses with the WhatsApp Business App to improve customers’ journeys. This new feature enables shoppers to browse a catalog, select multiple products and send their order over in one message. These orders can then be fulfiled in the business’ chosen way, whether it is set up for delivery or collection.
It is designed to work perfectly alongside the catalogs feature, giving customers in-depth information about products, while allowing them to stay on the app and add the products they like into their cart.
The design of these features means that a hospitality business can now seamlessly integrate the way that shoppers find products, view them, make enquiries and place an order.
What are the benefits of carts?
There are many benefits to using WhatsApp carts for hospitality business owners. These include:
- Making it simple to keep track of order enquiries
- Easier to manage customer requests
- Helps to close sales
- Straightforward communication
- Less time consuming
There are also countless benefits of WhatsApp carts for customers, such as:
- Easy to place orders
- Ability to stay on one platform while researching and ordering
- Being able to message the business easily
Believed to be the next big step in in-app shopping, WhatsApp has announced that it will continue to invest in its business features. The biggest addition that WhatsApp is developing is the ability to make in-app purchases and place orders directly from a chat. Hosting services that allow businesses to manage messages are also expected to simplify commerce in the coming months.