Coffee is one of the most widely consumed beverages in the world, making it a valuable trend to tap into throughout the hospitality industry. This article takes a look at how different hospitality businesses can tap into the popularity of coffee.
While coffee shops are known for their variety of coffee-based drinks, restaurants, hotels and bars are also recognising the importance of adding these to their menus, whether it’s part of a breakfast offering, or by selling espresso martinis.
The popularity of coffee
There is no denying the popularity of coffee. In fact, in 2021/21, approximately 166.63 million 60kg bags of coffee were consumed worldwide. To put this into perspective, between 2022 and 2025, the coffee market is expected to grow by 5.28% annually.
Recommended Reading: How to Open a Coffee Shop
Most popular types of coffee
Ranked first, the latte is the most popular type of coffee ordered in the UK, followed closely by the cappuccino.
Other popular coffee drinks include the Americano, the flat white and even cold brew; more of a newcomer to the coffee scene.
Variations of coffee
Given the popularity of coffee, it’s important to cater to those with a variety of tastes. This means hot and cold coffee drinks can prove popular, with iced coffee drinks being enjoyed more over the summer months.
Decaf coffee is another popular option, as it is ideal for those that enjoy the taste but do not want to consume caffeine.
Non-dairy milks are another popular variation, suiting vegans, those with dairy intolerances, and those that simply enjoy the taste.
- Oat milk
- Coconut milk
- Soy milk
- Almond milk
Make the most of the popularity of coffee
By training your team to serve a wide range of coffee drinks, you can capture the attention of a wide range of customers.
Coffee popularity FAQs
How popular is coffee?
Coffee is one of the most popular drinks in the world, with around two billion cups consumed per day.
How do you successfully sell coffee?
Understanding the types of coffee that your customers are likely to enjoy is very important. It is also key to source coffee from the right places. You should train baristas to understand each drink and be passionate about what they do, helping to convey this to customers.
Holly brings a wealth of experience in both print and digital publishing and is very passionate about the hospitality industry.