Make the Most of QR Codes for hospitality

QR codes

Previously, QR codes for hospitality have been dismissed as more of a gimmick in the world of marketing, however, COVID-19 resulted in these codes revolutionising the way the hospitality industry operates.

This touch-free medium has proven itself incredibly useful as those throughout the industry have found innovative and important ways to use QR codes. Combining legal requirements, experience and convenience, it looks as though this medium is here to stay.

What is a QR code for hospitality?

QR stands for ‘quick response’. This fitting acronym works to connect people with online platforms, with people only needing to touch their smartphones. Using the camera on a smartphone, users are able to scan a QR code, being taken directly to specified digital platforms and websites.

The link that a code is associated with can be updated and amended, meaning changes can be made to the digital platform while keeping the code the same on physical branding.

How can QR codes help?

As the hospitality industry has reopened, there has been the need for contactless service. QR codes for hospitality have enabled touch-free service, creating a frictionless experience for users while streamlining business operations. 

Essentially, a business can use a code to connect customers with the digital world, taking them to specific pages of their choice. All of this can be done without the need for customers to come into contact with other people or materials, only requiring a smartphone.

Some of the best uses of QR codes include:

Menus and information

Restaurants have been opting to use QR codes to take customers to digital menus, reducing the need for disposable, wipeable or high-cost menus. QR codes are enabling customers to quickly access menus from their phones, saving businesses time and money without the need to dispose of, or clean menus after every use. It is recommended that restaurants still offer physical menus to facilitate those that do not have access to a smartphone.

Table or room service

QR codes can allow customers to place orders remotely and even pay without the need to leave their location. This means hotels can provide room service and restaurants can provide table service with minimal contact and a simplified process that takes the stress away from staff.

Customer engagement

Some businesses are using QR codes to add a little more excitement to customers’ experiences. This could include anything from taking customers to ‘hidden’ drinks menus, sharing brands’ stories or even running competitions. Don’t be afraid to get creative and use it to get people talking.

Contact tracing

At times, it has been a legal requirement for businesses to store records of their customers, visitors and staff for 21 days, sharing this information with NHS Track and Trace if requested. QR codes for hospitality simplified this process, taking visitors to portals where they can enter their details with ease.

Top tips for QR codes

  • Many platforms let you create QR codes for hospitality businesses on a budget
  • Include clear messaging and benefits, making the purpose of the code clear and obvious
  • Code links can be updated, meaning branding will not need reprinting, even if you wish to make changes
  • Ask your customers for feedback on their experiences and use this to shape your use of QR codes
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