To celebrate London Cocktail Week, Modern Hospitality takes a look at the reasons that businesses can benefit from selling these popular drinks, as well as revealing the world’s most popular cocktails.
Why sell cocktails?
Cocktails can work fantastically to capture people’s attention and encourage imagery to be shared on social media platforms. They’re a great way to excite customers and make your bar or restaurant stand out from the crowd.
Top tips for selling cocktails
- Make sure cocktails fit in with your brand and target market
- Choose your drinks carefully, combining popular options and more unique choices
- Show imagery and use descriptive language to sell your cocktail menu
Most popular cocktails revealed in study
Leading botanical brewery, Fentimans, created a global index by analysing 36 different cocktails from around the globe on a number of different metrics.
They looked at the number of hashtags associated with each cocktail on both Instagram and TikTok, as well as global Google Search Data to discover monthly search volume. Finally, Fentimans used a Twitter sentiment analysis tool to understand more about the positivity rating of each. Google Trends has also been used to determine the top ten most popular in every country around the world.
Most popular cocktails
Here are the findings of the study, showcasing the most popular cocktails in the world:
- Pornstar Martini
- Aperol Spritz
- Old Fashioned
- Pina Colada
If you think selling cocktails could boost your business, why not give it a try? Carrying out market research and speaking with customers is a great way to gauge interest before you begin.