How to integrate ChatGPT into your Loyalty Programme

ChatGPT in hospitality how to use

ChatGPT has the potential to streamline and improve loyalty programmes in hospitality. We take a look at how one business has successfully integrated ChatGPT into their hotel booking experience

How to use ChatGPT in hospitality

There are countless benefits of utilising ChatGPT in hospitality, particularly when used in a personalisable way that benefits customers.

Uses of ChatGPT in hospitality can include:

  • Confirming booking availability
  • Providing confirmation details
  • Answering FAQs
  • Sharing details about cancellations

The benefits of ChatGPT within the hotel booking experience

HotelPlanner, a leading hotel booking platform for all travellers, has announced the integration of ChatGPT, a large language model developed by OpenAI, into its new loyalty programme, Hotel Buyers Club. This integration enables Hotel Buyers Club members to receive personalised recommendations and search & booking assistance from ChatGPT, making their hotel booking experience even more seamless and convenient.

HotelPlanner’s use of ChatGPT in their loyalty programme

“Our goal has always been to stay ahead of the technology curve so we can provide our customers with the best possible hotel booking experience,” said John Prince, Co-founder & CIO, HotelPlanner. “By integrating ChatGPT into our Hotel Buyers Club loyalty programme, we’re able to offer our paid members a new level of personalised and customised service that is nearly unmatched in the industry. This integration enhances our customers’ booking experience and sets a new standard of service for our industry.”

The Hotel Buyers Club loyalty programme, HotelPlanner’s first such effort, is designed to provide paid members with exclusive discounts on more than 1.4 million hotels and alternative accommodations worldwide, as well as VIP-level customer service and support, and a bi-weekly newsletter with travel deals and tips, and other exclusive membership benefits. With the integration of ChatGPT, Hotel Buyers Club members now have access to broader search capabilities to find the perfect hotel for any traveller category.

“Hotel Buyers Club is more than just a loyalty programme. Our vision is to build a community of like-minded travellers who are passionate about exploring the world while unlocking the best possible value on their preferred accommodations – wherever and whenever they travel,” says Philip Ballard, Chief Communications Officer, HotelPlanner.

Anyone can experiment with the ChatGPT-enabled function on the homepage search engine on prior to becoming a paid member and finalising the booking. For paid Hotel Buyers Club members, the integration of ChatGPT is already live and available to assist with bookings.

About HotelPlanner

HotelPlanner is a leading travel technology company that combines proprietary artificial intelligence and a 24/7 gig economy-based reservations and customer service network, to quickly and seamlessly serve all traveller hotel & accommodation needs from a single platform. HotelPlanner is one of the world’s top providers of individual, group and corporate travel bookings, specialising in unique “Closed User Group” discount rates. Founded in 2003, HotelPlanner has enduring partnerships with the world’s largest Online Travel Agencies, well-known hotel chains, individual hotels, online wedding providers, ancillary lodging providers, corporations, sports franchises, universities and government agencies.