PAUL Bakery partners with Wrap Up London to bring coats to those in need

WrapUp London and PAUL Bakery

This Christmas, London’s favourite bakery, PAUL, is teaming up with charity WrapUp London to make sure everyone feels the warmth of the festive season.

On 2nd November, PAUL will be inviting Londoners from all over the city to bring their unused or preloved coats to their City of London store at Tower 42, to donate to those in greater need through charity WrapUp London. In addition to kickstarting the campaign, PAUL will also be donating 50p from every Pain Au Chocolat Orange sold across PAUL stores in London over the festive season to WrapUp London.

For over 10 years now, WrapUp London has been on a mission to support those living in crisis, across the capital. They have proved that a coat doesn’t just provide warmth; it is often a gateway for someone to access services to help them get back on their feet.

From 2nd November, Christmas really has arrived in London – the PAUL Christmas menu launches, London’s famous Oxford Street Christmas lights turn on, and the city somehow feels cosier. Customers visiting the Tower 42 store on this day need only turn up with their coat for donation, hand it over to a PAUL member of staff, and walk away with a free Pain Au Chocolat Orange. After almost 18,000 warm winter coats were donated last year, PAUL is determined to help WrapUp London top that number for the London community and are encouraging their customers to support the cause.

Mark Hilton, CEO for PAUL UK said: “Every year, the team looks for a way to give back and support the community. This Christmas our partnership with WrapUp London feels more needed than ever – a rise in the cost of living and energy prices soaring mean this winter will be one of the hardest this generation has experienced. WrapUp London is such a simple and clever way for everyone to give something back, and we’re delighted to be supporting them this year.”

Jon Meech, Chief Executive Officer, WrapUp London said: “We’re thrilled to see the first donation day take place at PAUL this year. As a longstanding member of the London community, their support will provide a much-needed spotlight for this cause and show just how easy it is to help someone in need. We’re incredibly grateful to PAUL for choosing us as their charity partner this year.”

You can donate your coats to WrapUp London on 2nd November at PAUL Bakery, Tower 42, London, EC2N 1HQ

WrapUp London will continue their normal collections at TFL tube stations across the capital from 7th to the 9th November at Kings Cross, Liverpool Street, London Bridge, Moorgate and Waterloo between 7am and 11am each day.

About PAUL

PAUL is the biggest bakery in France; a “Maison de Qualité” whose values have been perpetuated since 1889 with the opening of its first bakery in Lille. With a passion for good food and commitment to the best traditional baking methods, the company is still family owned having passed down five generations of bakers. PAUL uses traditional methods to produce the freshest bread and best tasting pâtisserie, bringing the authentic taste of real French baking to its local customers across London. Today 4.6 million customers walk through the doors each month and there is a presence in 50 other countries, with over 750 stores open of which 35 in the UK.

About WrapUp London

WrapUp London is the annual winter campaign of the charity HandsOn London. The premise is simple: we ask Londoners to donate pre-loved, warm winter coats to those in need across the city. In 2021, WrapUp London gathered nearly 18,000 coats from collection points across the capital. This was enough to supply over 87 shelters, refuges and other charities with warm clothing for their clients, ranging from the homeless, the elderly, and refugees to women and children fleeing domestic violence. A coat doesn’t only provide warmth, it is often a gateway for someone to access services to help them get back on their feet. Since the campaign’s inception in 2011, WrapUp London has collected a staggering 197,245 coats and donated them to people in need across Greater London.